FALL WINTER 24

#CAPTURINGBEAUTY

Behati Prinsloo is the new face of the FW24 Coccinelle campaign
#CapturingBeauty. The total black of her looks, the natural make-up, are the perfect "carte blanche" to communicate the fresh and spontaneous image of Behati Prinsloo and the it bags that best express the idea of Punk Academia, the common thread of the Coccinelle collection. 
A desire to subvert the rules, to rebel gently, not shouted.
A collection waiting to be discovered.

Photographer: Giampaolo Sgura
Styling: Anna Dello Russo

SPRING SUMMER 24

#MYOWNSTORY

A kaleidoscope of shades from dawn to dusk, which reflects the rich complexity of our emotions. 
An expressive immediacy of colour to enter the lives of six REAL PEOPLE.
The hashtag #MyOwnStory resonates on the faces of Gloria, Ying, Karin, Mattia, Franchesca and Violetta, who wear the campaign bags along with the shoes and bijoux.  Their direct, pure and unfiltered gazes become the focal point. They are emphasised by an instinctive gesture, akin to a gratifying self-reflection. 
A resonance of dreams and needs, shared without screens or pretence. 
And we recognise and find ourselves, in the secret and protective space of a bag, which contains, embraces and safeguards our daily inner world.

Shot by Giampaolo Sgura 
Styling by Anna Dello Russo

FALL WINTER 23

#MYOWNSTORY

Only the powerful narration of black and white. Only the universal, timeless dimension of a photography studio. 
The need for real geographical connotations is eliminated to focus entirely on rediscovering an uncharted landscape: the inner self, a Dreamland ready to be explored through the personalities of the six women who interpret the latest Coccinelle collection. The reinterpretation of a dream, the desire to experience a parallel universe where we can be whatever we want, to become the amplified and free version of ourselves

Shot by Giampaolo Sgura 
Styling by Anna Dello Russo

SPRING SUMMER 23

#ALLABOUTUS

A tribute to the innocent, rebellious sensuality of the fifties told through the tenderness of couples - of sweethearts, friends and lovers - and the desire for a new, rediscovered sociability. A popu party on the hood of cars, amid popcorn and strawberry lip gloss; the hug exchanged in the parking lot that speaks of intimacy and lightness; the stolen kiss before the credits roll.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo

FALL WINTER 22

#Weareone

A kaleidoscopic representation of contemporary society, a mirror of its modern identity. A black and white prism of a post-realistic nature which makes the story more real than it really is. Engaging and powerful. A scream to shout out we are one yet strong, powerful and unstoppable community. Real people who tell of a love that sets no limits.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo

SPRING SUMMER 22

Conceived as a film in two parts
#BACKTOGETHER
The story of authentic bonds, of an embrace that wants to spread to infinity. A universal love that manages, finally, to nurture hope and the desire to return to normalcy
#ARTANDCRAFTS
A celebration of Italian excellence and identity told through the stories of people proud of their lives. Everyday beauty, Italian-ness and deep roots expressed through real people and stories.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo