Advertising Campaign

SPRING SUMMER 23

#ALLABOUTUS

A tribute to the innocent, rebellious sensuality of the fifties told through the tenderness of couples - of sweethearts, friends and lovers - and the desire for a new, rediscovered sociability. A popu party on the hood of cars, amid popcorn and strawberry lip gloss; the hug exchanged in the parking lot that speaks of intimacy and lightness; the stolen kiss before the credits roll.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo

FALL WINTER 22

#Weareone

A kaleidoscopic representation of contemporary society, a mirror of its modern identity. A black and white prism of a post-realistic nature which makes the story more real than it really is. Engaging and powerful. A scream to shout out we are one yet strong, powerful and unstoppable community. Real people who tell of a love that sets no limits.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo

 

SPRING SUMMER 22

Conceived as a film in two parts
#BACKTOGETHER
The story of authentic bonds, of an embrace that wants to spread to infinity. A universal love that manages, finally, to nurture hope and the desire to return to normalcy
#ARTANDCRAFTS
A celebration of Italian excellence and identity told through the stories of people proud of their lives. Everyday beauty, Italian-ness and deep roots expressed through real people and stories.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo