#MYOWNSTORY
A kaleidoscope of shades from dawn to dusk, which reflects the rich complexity of our emotions.
An expressive immediacy of colour to enter the lives of six REAL PEOPLE.
The hashtag #MyOwnStory resonates on the faces of Gloria, Ying, Karin, Mattia, Franchesca and Violetta, who wear the campaign bags along with the shoes and bijoux. Their direct, pure and unfiltered gazes become the focal point. They are emphasised by an instinctive gesture, akin to a gratifying self-reflection.
A resonance of dreams and needs, shared without screens or pretence.
And we recognise and find ourselves, in the secret and protective space of a bag, which contains, embraces and safeguards our daily inner world.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
![](https://www.coccinelle.com/media/wysiwyg/1_31.jpg)
![](https://www.coccinelle.com/media/wysiwyg/1_31.jpg)
Franchesca - Every now and then it’s nice to indulge in a little bit of madness and I do it often.
![](https://www.coccinelle.com/media/wysiwyg/2_24.jpg)
![](https://www.coccinelle.com/media/wysiwyg/2_24.jpg)
#MYOWNSTORY
![](https://www.coccinelle.com/media/wysiwyg/3_28.jpg)
![](https://www.coccinelle.com/media/wysiwyg/3_28.jpg)
Karin - Elegance can be achieved by selecting simplicity. It’s your spirit that truly matters.
![](https://www.coccinelle.com/media/wysiwyg/4_25.jpg)
![](https://www.coccinelle.com/media/wysiwyg/4_25.jpg)
#MYOWNSTORY
![](https://www.coccinelle.com/media/wysiwyg/5_25.jpg)
![](https://www.coccinelle.com/media/wysiwyg/5_25.jpg)
Ying - I love spending time with my family and I like simple life.
![](https://www.coccinelle.com/media/wysiwyg/6_26.jpg)
![](https://www.coccinelle.com/media/wysiwyg/6_26.jpg)
#MYOWNSTORY
![](https://www.coccinelle.com/media/wysiwyg/7_10.jpg)
![](https://www.coccinelle.com/media/wysiwyg/7_10.jpg)
Mattia - I don’t like planning what to do or where to go I’d rather get lost and find myself somewhere new.
![](https://www.coccinelle.com/media/wysiwyg/8_10.jpg)
![](https://www.coccinelle.com/media/wysiwyg/8_10.jpg)
#MYOWNSTORY
![](https://www.coccinelle.com/media/wysiwyg/9_10.jpg)
![](https://www.coccinelle.com/media/wysiwyg/9_10.jpg)
Gloria - I want to treasure my dreams and to protect my ability to dream.
![](https://www.coccinelle.com/media/wysiwyg/10_10.jpg)
![](https://www.coccinelle.com/media/wysiwyg/10_10.jpg)
#MYOWNSTORY
![](https://www.coccinelle.com/media/wysiwyg/11_11.jpg)
![](https://www.coccinelle.com/media/wysiwyg/11_11.jpg)
Violetta - Sometimes I think about my fragility and I like it. I want to show it to the world.
![](https://www.coccinelle.com/media/wysiwyg/12_9.jpg)
![](https://www.coccinelle.com/media/wysiwyg/12_9.jpg)