From 2 to 19 October, by purchasing a heart-shaped Coccinelle Beat Soft Mini, you are helping Coccinelle to support research into the treatment of breast cancer; 100% of the proceeds from sales of this product will be donated to the AIRC Foundation
COCCINELLE FOR THE AIRC NASTRO ROSA CAMPAIGN
For the second consecutive year, Coccinelle will renew its commitment to the cause by supporting the AIRC Foundation's Nastro Rosa campaign. The aim is to highlight and draw women attention to the importance of research and prevention to make this disease more and more treatable.
From 2 to 19 October 2024, Coccinelle will proudly support AIRC Foundation's cancer research by funding a breast cancer treatment project and donating to AIRC all the proceeds from sales of the Coccinelle Beat Soft Mini heart-shaped bag, available in Rosewood, Brandy, and Grenadine Red. This initiative will finance a two-year scholarship that will enable a young researcher to work in a top-tier laboratory in Italy. This partnership reaffirmsthe brand's commitment, which began in 2023 to long-term support for scientific research.
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The Coccinelle Beat Soft Mini heart-shaped bag is an evolution of the iconic Beat, introducing a fresh and unique touch to the brand. Its casual-chic vibe makes it versatile, while its heart shape reflects thebag's elegant curves, preserving the brand’s signature elements like the plectrum closure.
This heart-shaped accessory was specially selected by Coccinelle to represent its support for the fight against breast cancer. From 2 to 19 October in Italy,in selected stores and online, the limited-edition leather ribbon will be included for free with all purchases of the Coccinelle Beat Soft Mini heart-shaped bag. The leather ribbon that will be attached to each heart-shaped bag features the motto "Coccinelle For Women", highlighting the brand's dedication to women's health and well-being.