#MYOWNSTORY
A kaleidoscope of shades from dawn to dusk, which reflects the rich complexity of our emotions.
An expressive immediacy of colour to enter the lives of six REAL PEOPLE.
The hashtag #MyOwnStory resonates on the faces of Gloria, Ying, Karin, Mattia, Franchesca and Violetta, who wear the campaign bags along with the shoes and bijoux. Their direct, pure and unfiltered gazes become the focal point. They are emphasised by an instinctive gesture, akin to a gratifying self-reflection.
A resonance of dreams and needs, shared without screens or pretence.
And we recognise and find ourselves, in the secret and protective space of a bag, which contains, embraces and safeguards our daily inner world.
Shot by Giampaolo Sgura
Styling by Anna Dello Russo
Franchesca - Every now and then it’s nice to indulge in a little bit of madness and I do it often.
#MYOWNSTORY
Karin - Elegance can be achieved by selecting simplicity. It’s your spirit that truly matters.
#MYOWNSTORY
Ying - I love spending time with my family and I like simple life.
#MYOWNSTORY
Mattia - I don’t like planning what to do or where to go I’d rather get lost and find myself somewhere new.
#MYOWNSTORY
Gloria - I want to treasure my dreams and to protect my ability to dream.
#MYOWNSTORY
Violetta - Sometimes I think about my fragility and I like it. I want to show it to the world.